10 Best Free Email Marketing Apps & Services for Shopify

best email marketing for shopify 2021

Email marketing is a great way to grow your business on Shopify, but setting up an email campaign can be time-consuming and difficult.

It’s not easy to set up an effective email marketing strategy on Shopify. You’ll need to create different campaigns for different purposes, like welcome emails, abandoned cart recovery emails, product launch emails, or newsletters.

With the best Shopify email marketing app, it becomes more accessible than ever before! Let us introduce you to the 10 best email marketing app for Shopify that will help you send targeted messages at scale without any hassle.

All of these best Shopify email marketing services are free. And they come with various features such as A/B testing capabilities, lead generation options, or social media integration.

All these features will help you to focus more on growing your business rather than spending hours creating complicated email templates from scratch.

10 Best Email Marketing App for Shopify

1. Privy

Email Marketing App For Small Ecommerce Businesses

privy best email marketing for shopify

If you’re looking to harness the power of email marketing without the complexity, Privy could be your secret weapon.

Privy emails help you sell more online by automatically saving abandoned carts and sending sequences of sent-to-do offers that win back customers wasting time on competitors’ websites. 


Privy provides different subscription plans that suit your needs. You can install Privy for free and mail up to 100 contacts without a monthly cost. Pricing starts at $150 if you have 10,000 contacts or more on the list depending on which package best suits your business need.

2. Omnisend

Ecommerce Email Marketing and SMS Platform

omnisend best email marketing app for shopify

Omnisend is a powerful ecommerce email marketing and SMS messaging platform. Omnisend has many unique features, such as automated emails, which can help grow your sales by winning back more customers who abandoned their carts before checkout.

It also provides a welcome series to introduce new subscribers or clients of your business in a personal message over text intended explicitly for them.


  • Increase sales without the added burden of more work
  • Automatically send follow-up emails to win back lost customers and promote cross-selling
  • Enable your marketing automation tool with Omnisend’s creative capabilities
  • Reach out to new prospects via SMS market.


  • Omnisend offers a free trial that allows 15,000 monthly emails.
  • For $16 per month, you’ll get unlimited emailing with standard features such as social sharing analytics and auto-responders.
  • If the business needs more than what’s offered in their Standard plan then they can opt for Omnisend Pro at just one time cost of 99 dollars annually which includes all those extra goodies mentioned before plus some others we’re not sure about yet!

3. Justuno

justuno free email marketing app shopify

Soon to be the asset you never knew you needed, this conversion optimization platform will change how you think about your visitors.

An easy decision that solves all of your visitor problems: More conversions, higher AOVs, and more traffic. Built with professional marketers in mind,

Justuno’s suite of integrated marketing tools will take care of everything from product recommendations to site experience building.


  • Save time with simple, easy to use design
  • Pop ups and on-site messaging
  • Increase conversion and close rates on your site
  • Responsive lead capture popups for email or SMS opt-ins


  • 14 day-Free Trial
  • Pro Plan 1: $29/m
  • Pro Plan 2: $49/m
  • Pro Plan 3: $99/m

4. MailChimp

All-In-One Integrated Marketing Platform for Small Business

mailchimp email marketing

Mailchimp is your all-in-one integrated marketing platform for small businesses that allows you to sell products, build your brand and take phone orders. In the end, it all comes down to building a brand and selling online—all in one place with Mailchimp!


  • Mailchimp’s features allow you to add pop-ups, scrolling boxes and embedded bars on your online store.
  • They also offer coupon emails which can be customized with themes or colors for a more personalized feel.
  • MailChimp offers analytics so that visitors know who they are emailing as well as the success rate of their campaigns depending on how many times it was opened vs passed over in an inbox among other factors.


  • Free Trial
  • Essential: $14.99/m
  • Pro: $24.99/m

5. Campaign Monitor

camapign monitor

Campaign Monitor is the best email marketing platform for Shopify to effortlessly send beautiful emails and manage customers using drag-and-drop email campaign software.

The Campaign Builder lets you customize your template down to every detail with a lot of Ease, Customization, and Complete customization. Their mobile-friendly templates make sure your campaign looks great on any device.


  • Seamless Shopify integration
  • Ready automation recipes
  • Segmentation
  • Customer reviews
  • Abandoned cart emails, on-brand receipts, email newsletters


  • Basic: $9/m
  • Unlimited: $29/m
  • Premier: $149/m

6. Klaviyo


Klaviyo is a free email marketing and SMS automation service that helps you make your customers happy with high-quality, well thought out messages. They have design templates to help you create exciting emails without any expertise in this area!


  • Bring together customer data in one platform
  • Build targeted marketing campaigns with predictive analytics
  • Automate your emails and other marketing efforts to save time
  • Segment customers as they enter your funnel


  • Depends on the number of contacts
  • 500 contacts- $20
  • 2000 contacts- $60

7. Drip

Marketing automation platform built for Ecommerce

drip email marketing platform for ecommerce business

Drip automates customer communications, builds personalized relationships, and increases revenue with assisted shopping across channels.

Drip is the simpler, and the best email marketing app for Shopify to grow your online business by enabling custom automation and integrations for marketing products you sell like eBooks, digital downloads, apparel, and more–all in one place.

Features & Advantages

  • Easily create automated email campaigns
  • Build relationships with your customers through personalized and targeted messages
  • Get real-time marketing updates to help you make decisions quickly
  • Track the success of email campaigns by analyzing opens, clicks, unsubscribes etc.


  • 14-day Free Trial
  • Increasing pricing based on number of subscribers
  • Starting at $49/m

8. Seguno

Shopify Email Marketing Automation Software

Seguno is the best Shopify Email Marketing Automation Software

Resist the temptation to abandon your business for pennies on the dollar. Keep those emails coming in, stay top of mind, and never lose out to the competition with Seguno email marketing automation software!

What really sets this app apart is that you don’t have to leave Shopify. Seguno integrates seamlessly into your store and lets you work quickly and efficiently with content editing tools already familiar with Shopify.

Send newsletters directly or create automated campaigns complete with timing triggers smart enough to save you time when it matters most. Build more hype by linking up to other social media platforms like Facebook!

Features & Advantages

  • Manage and send Unlimited emails
  • Create effective email campaigns
  • Integrate with your favorite marketing tools
  • Track Conversions with Built-In Analytics


  • Free Trial
  • Starting from $10/m

9. Spently


Spently is the best shopify email marketing service to follow up and take care of customers with relevant emails in just a few clicks. It’s like having a bookkeeper who takes the effort out of follow-up for everything you need.

Set your customer journey with notifications that offer exclusive discounts, unique offers, and check back often!

With analytics at your fingertips from start to finish, see what works on customer behavior, so you can make data-driven decisions about how to boost repeat purchases and lifetime value.

Features & Advantages

  • Re-engage your customer with following up to product orders
  • Inform customers of new products and sales
  • Separate yourself from competitors by using email campaigns as a sales channel
  • Increase revenues easily without spamming notifications to customers


  • 14-day Free Trial
  • Essential: $99,99/m
  • Growth: $199,99/m
  • Premium: $399/m

10. SmartrMail


SmartrMail is the fastest, easiest way to use email to drive revenue. Connect with customers across platforms and on all devices with a powerful email marketing suite that not only connects to your store’s data but also automatically sends out beautiful, optimized campaigns.

Features & Advantages

  • Instantly connect your store’s data with a single click
  • Automatically email the products your customers are most likely to love


  • 15-day Free Trial
  • Basic Plan: $29/m
  • Advanced Plan: $99/m

Bottom Line

Email marketing is a powerful tool to drive your online business, but you need the best Shopify email marketing app. Make sure it meets all of your needs and has features that will help grow your ecommerce store before deciding which email service provider to use for Shopify-powered stores.

Frequently asked questions about the best email marketing for Shopify

Does Shopify allow email marketing?

Yes, Shopify allows you to create effective email marketing campaigns and create emails with the help of templates. You can use your brand assets or product content from your store in these emails as well for an even more customized experience.

Is Klaviyo good for Shopify?

Klaviyo is the best email marketing platform designed specifically for Shopify merchants. The powerful segmentation and behavioral-based targeting options with deep integration into your store make Klaviyo a must have a solution that will help you increase sales, leads, and conversions on your site!

What email works with Shopify?

What email services are compatible with Shopify and how can you set them up? Connect Zoho Mail or Google Workspace to your domain. Before connecting, verify your domain and create a custom email address in either service.

Can I email from Shopify?

Shopify Email allows you to create emails that are designed with your brand in mind and linked directly to products. This can help increase sales by telling customers what they might be interested in, who their friends have purchased from before, or showing them a product sale!

Is email marketing effective in 2021?

With the rise of social media and mobile devices, email marketing remains one of the most effective methods for reaching your audience. In 2021, it’s more important than ever to make sure you have an e-marketing strategy in place that will get noticed by those on their phones or other screens!

Author avatar
I am Muhammad Abdullah, an SEO Strategist at Intelvue. I have very great interest in writing on latest trends of I.T field, SEO things, and services on the Internet.
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