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Category: Online Ecommerce Platforms

Launch Your Online Store Journey That Gives You Millions of Bucks (2020)

Posted on by Abdullah

In this article, we are going to talk about how to start or launch your online store journey in 2020 that gives you millions of Bucks? Is it possible to launch your store quickly and easily in the quarantine days? Will it work for your Business?

How to Start online store - best ecommerce platform to start online store
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We will tell you how to start an online store? What marketing strategies should you follow? What tools will be the best fit for your Business? What steps will be included to launch your online store journey that will make you a multi-millionaire? Stay tuned with us and find out the ways to become a millionaire.

Online Stores

In the year of 1995, a book was the first item to be ordered online on Amazon. Now, if we look at stats, over 2 Trillion US bucks have been cashed by the eCommerce industry in 20 years.

An online store is nothing but more than a website where consumers can order their products or avail services. These online stores could be a small local store, gigantic e-commerce websites such as Amazon, Alibaba, eBay, American Eagle Outfitters, and a lot more.

Ecommerce Revolutionized the Retail World

The way eCommerce trends have been surged and touched the sky; we can say that E-commerce revolutionized the entire retail world. Online shopping has become more comfortable as online stores have been powered with full customization features, security integration features, improved return policies, and enhanced integration.

As eCommerce websites tell consumer behavior of how customer shops online? These Insights are beneficial to understand the consumer, and it will help online stores owners to convert more potential customers into actual buyers.

Covid-19 Impact on Online Stores

Everyone has become sick of this quarantine days or COVID-19. Gyms, local stores, shopping malls, garment factories, mobile phone shops all are shuttered down due to coronavirus. Government authorities have restricted the footsteps of their people to their homes.

Consumers are facing many troubles fulfilling their daily needs, and now they are looking to shop online for their daily needs, and this is the perfect moment for online store owners to grab the users’ attention and capture the market.

Statistics show that many online products and services gained 200% to 800% in their sales. Isn’t quite amazing stats for eCommerce websites’ owners?

Marvelous Marketing Strategies to start Online Store

The thing which matters a lot when you are deciding to start an online store or eCommerce website is your marketing paradigm.

Your Marketing Paradigm

The more you follow equanimity in your marketing process, the more your online store will be successful. The better marketing strategy will tell you whether you are going to cash the market or cash the failure into your account.

Considering the wrong marketing strategy will make your online store the biggest failure in the town.

Take the following mentioned marketing model steps and apply them to your online store.

1. Choose Your Market Strategy

2. Select the Best Product Niche

3. Choose a Catchy Brand Name

4. Create Your Online Store

Choose Your Market Strategy

Before going to the Ultimate step, which is building up an eCommerce store for your business, first, you need to select an ideal marketing paradigm. Don’t even think about storefront templates, or to get logo design services, or any other stuff yet. (We will go through to how to start an online store in 2020 that drives sales.) First, focus on your marketing strategy.

This is the only step that will lead your online store towards success and makes you a millionaire guy. It’s not a too difficult task, but that is the one on which you should consider thoughtfully.

Most Considerable Marketing strategies that work for eCommerce websites in 2020:

  1. Paid Marketing
  2. SEO
  3. Platform Marketing
Optimize Your Online Stores with Perfect SEO

SEO has become a crucial element for every nature of websites, whether you are a blogger, or you are running macro-niche or micro-niche websites (that mainly focuses on single keywords). Follow These SEO Steps to Optimize Your Online Stores

  1. Find that keywords that are relevant to your products like if you are selling men shoes then find low-competition keywords with high monthly searches + low CPC (Cost Per Click)
  2. Spend quality time on keyword research. The more you spend time on proper keyword research, the more quality results will be in your pocket.
  3. Follow “One Primary Keyword for One Page” Model as if you are targeting the keyword “Men’s Nike Shoes,” then optimize this keyword against only one page.
  4. SEO is based on Content and quality links. This is the stage where you will invest most of your time to get better results.
  5. Why should you go for SEO? Because it gives long-term benefits to your website as compared to other marketing tactics.
  6. But every good thing takes time to give outcomes, and this point will lead you to go for another marketing option, and that is Paid Marketing.

Paid Marketing for Online Stores

As we have discussed that SEO is a long-term process, you need some other alternative marketing strategy to get quick results for your eCommerce store. To address this, we go for paid marketing, which includes sponsored posts on social media platforms like Instagram, LinkedIn, Facebook, Twitter, and PPC campaigns in Google search. 

You pay handsome money to advertising companies (if you are running PPC campaigns then here Google will be playing the role of an advertising company, and if you are running ads on social media platforms then the same rule will be implied ) 

But the question arises that is paid marketing good option for your Business? The golden rule says that you should go for paid marketing when you have the product that could be featured in a mall.

Biggest Paid Marketing Mediums of 2020

The most prominent paid marketing mediums are Facebook and Instagram. If we compare these two social media platforms, then Instagram wins the game.

Suppose you have logged in your social media account, enjoying memes, commenting on your friend’s posts. This means you are enjoying online life. It is very similar to how a group of individuals shops at a shopping mall. Mostly public goes for specific products, but some guys just go there for entertainment purposes. Malls have known this for a while & stores have optimized around this browsing experience.

The product items that have quite a good sell have a great chance to do well in the Paid advertising model.

Platform Marketing for Online Stores

This marketing model is very diverse in nature as compared to the other two methods above.

As supposed to creating your online store and considering some kind of marketing paradigm to get traffic to your website, you will influence one of these Giant eCommerce stores:

  1. Amazon
  2. Etsy
  3. eBay

Going through any of these websites can lead you to success, but most folks recommend Amazon. As the largest online store and having a broad range of audiences, it will give many options, and Amazon has almost every product niche that will help you to create your online store.

If you have craft-oriented products, then Etsy will be a perfect choice because Etsy has the audience that likes craft-oriented products. And eBay is an excellent option as far as buying and reselling is concerned.

Whichever marketing channel you choose, it is your choice. First, you will launch your online store on that platform and display all of your product items and services. Second, you will be going through the optimization process of your store, which mainly focuses on:

  • Targeting the product pages to particular keywords searched for within that platform.
  • 5-star reviews are very important for your store because the more 5-star reviews you get, the more your online website will gain people’s attention that ultimately drives you a lot of sales.

How to Choose the Best eCommerce Platform for your Online Store?

The main question of how to choose the best eCommerce platform for your online store? Going to answer this question, first, you should consider the following things before going to select an eCommerce platform:

Your eCommerce Platform Must Have Specific Shipping Needs

Whether you are trading mobile phones, food items, t-shirts, or whatever, shipping needs are a crucial part of your online business journey. The eCommerce platform you will choose for your online store must have specific shipping features and characteristics that can support all kinds of stuff. 

It should have order tracking, complaint or feedback option, automated order confirmation, location details, and can also be optimized according to your needs.

1. Choose Right Team That Can Handle

After considering shipping needs, you must have gone through your technical team who is going to handle your client’s online store problems. 

  1. Are they good enough at the technical side?
  2. Will existing UI be challenged for them?
  3. Can your team is able to give long-term support?

So consider all these points when you choose platforms.

2. Plugins and Integrations

To perform multiple tasks on your eCommerce website, you also need some 3rd party tools like plugins and integration stuff. And also, your current business system needs to be integrated with your online store.

3. Scalability

Suppose your business is going well, earning a lot of money, and now you are thinking to expand your Business. That’s good to more length to your Business, but if I ask, is your eCommerce platform scalable too?

Scalability is the most significant factor you need to check before selecting an eCommerce platform. If your platform is not able to get more scalable, then leave it and find another one; otherwise, you are Business is waiting for online death, and that is very soon.

The Best E-Commerce Platforms in 2020

We have discussed what factors you should consider, what marketing strategy you should follow. Now we will see what the best eCommerce Platforms are in 2020?

How to start your online store that gives money in 2020
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WooCommerce

WooCommerce is an open-source eCommerce plugin, which is intended to work correctly with WordPress websites. It is the most famous and well-known eCommerce platform on the Internet. Some of the reputable websites that use WooCommerce are Orange Guitar, Singer, Weber, Amps, and Airstream.

5 Life-Saving Pros of WooCommerce

  1. As a leading open-source platform, it gives full customization features as per your requirements.
  2. You can get core software without paying a single penny.
  3. A secure and powerful shopping cart is featured with it.
  4. WooCommerce has a broader community. 
  5. A hundred of Plugins, themes, tools, and other options are waiting for you.

5 Painful Cons of WooCommerce

  1. The biggest drawback is that it’s not a complete eCommerce CMS but a WordPress plugin. So, you can’t go anywhere else except WordPress.
  2. It depends on third-party tools, so maybe the cost can go up at any time.
  3. It doesn’t provide hosting, so it’s your headache to manage the hosting of your website.
  4. Implementation of Multi-currency is quite a tough job.
  5. Scalability is also a big issue of WooCommerce.

Key Takeaway

If you have enough knowledge of WP, then using WooCommerce would be a cinch. But as we have seen, that scalability issue can force you to migrate from WooCommerce to another Platform.

Pricing

You can get a basic version of WooCommerce is free. The lower cost for web hosting is $6.95 per month, but it depends on your traffic and the size of your online store.

Shopify

Holding an 18% market share of the market, Shopify emerges as the 2nd most well-known eCommerce platform. The most exciting part of Shopify is that it offers a hosting solution, and you can run everything on your eCommerce platform.

The New York Times Shop, WaterAid, Tesla Motors, and some other big names are running their Business by using Shopify.

5 Life-Saving Pros of Shopify

  1. It’s effortless to use and easy to set up.
  2. You will get the support of many 3rd party payment gateways.
  3. You can sync your social media platforms such as Facebook, Pinterest, Instagram, and Amazon with Shopify easily.
  4. It offers a user-friendly inventory management system.
  5. You will see many Paid and free mobile-optimized themes.

5 Painful Cons of Shopify

  1. A rise in cost could be seen as you go forward to apps, themes, tools, and plugins. Many features of Shopify need onetime payment, but some plugins cost you on a monthly basis.
  2. There is a transaction fee that needs to be paid on most of the 3rd party payment gateways.
  3. Exporting Blog posts is not hassle-free.
  4. You can use multiple discounts by default; one discount per order is set.
  5. You can use the AMP feature when you are using an app on your online store.

Pricing 

29$ is the monthly price for the Basic Shopify plan.

Magento

Magento holds a 13% market share, and it’s a top-rated eCommerce platform with a lot of features. You can download and install Magento on your server. Many global giant corporations like Jaguar, Nike, Victoria Beckham, and Everlast use the Magento platform.

Pricing 

There is no fee for the basic plan. It’s completely free of cost, but you will pay for hosting, templates, customization, and premium plugins.

4 Life-Saving Pros of Magento

  1. As being served as an open-source eCommerce platform, it gives full authority and total grip over the design and development features.
  2. The core code is uninterruptedly modernized to make sure seamless customization.
  3. You can get many paid and free themes, templates, widgets, modules, and many more.
  4. The striking thing in Magento is you can design multiple websites in many languages if your Business covers various territories.

4 Painful Cons of Shopify

  1. As it is an open-source platform, the security responsibilities, updates, and stuff like that are your responsibility.
  2. You will spend $20,000 per year for the hosted version.
  3. Owing to the complicated code, customization is a time-consuming process and demands highly professional developers. So, in the end, you have to spend a lot of bucks for customization.
  4. Don’t go with cheap hosting services that are not going to run for an extended period of time. Choose the best hosting service that is made especially for it, or permits your technical team to tailor what PHP modules are running.

BigCommerce

BigCommerce is a notable eCommerce medium utilized by fat cats, for example, Toyota, Martha Stewart, Ben and Jerry’s, and Original Moxie. The well-known eCommerce giant has a considerable resemblance to Shopify. Despite the fact that it provides more advanced digital marketing settings, modules, and analytics.

Pricing 

You can leverage Standard BigCommerce at the price of $29.95/month.

5 Life-Saving Pros of BigCommerce

  1. It accompanies a visual store builder.
  2. BigCommerce users leverage the facility of responsive templates and many customizable options, including a robust shopping cart.
  3. BigCommerce provides unlimited bandwidth, file storage, products, and orders.
  4. It supports the multi-currency feature.
  5. It also provides multi-layered hosting security along with DDOS protection.

3 Painful Cons of Shopify

  1. Only Seven templates will be given for free, while the cost of paid themes is quite high. Advanced features can cost you a lot of bucks.
  2. For beginners, design customization would not be an easy task. Editing interface could be a tricky job as it consists of some complicated options.
  3. There are no native POS features. The plans also come with sales limits.

Key Takeaway

BigCommerce is an ideal solution for giant stores or rapidly growing stores. So, it is not the right choice for SMBs.

Intelvue can help you to choose the eCommerce Platform for your Business.

As we have gone through a significant process, there is no one-stop solution when it comes to choosing the eCommerce platform. If we conclude the article, it totally depends on your Business and its requirements, technical information, future prospects, and integrations.

Keep these points, as mentioned above, before considering any eCommerce platform for your Business.

Of course, at Intelvue, we have years of experience in custom eCommerce stores and can build for any of the platforms mentioned in our blog/article and also others. Our eCommerce solution services helped a lot of online store owners and we would love to discuss your eCommerce project and happy to help your business to be more successful.

Abdullah

I am Muhammad Abdullah, an SEO Strategist at Intelvue. I have very great interest in writing on latest trends of I.T field, SEO things, and services on the Internet.

6 Best E-commerce Platforms to Start your Online Store

Posted on by Areeza Sheikh

Do you want to make cash online? Do you dream of owning your own online store? Do you want to find the best E-commerce platforms to start your online store?

Best E-commerce Platforms to Start Your Online Store

If so, you’re reading the perfect blog, which will tell you which are the best ecommerce platforms to start an online store. To flourish your online business, you definitely will need some platform through which you can achieve your goals and reach the desired destination. 

For this, you will need some specific knowledge regarding the best E-commerce platforms, but before that, you will need a short introduction about E-commerce, online stores, their benefits, and the type of services they provide.

 So what are you waiting for! Scroll down and have all this necessary knowledge.

WHAT IS E-COMMERCE?

E-commerce is commonly known to be internet commerce who managed to grab the attention of 7.7 billion people all over the globe by the year 2020. Its advent created much hype when businesses started to move towards disintermediation by initiating an online purchase of goods and services.

E-commerce platform profoundly optimizes the user’s experience in buying or selling of goods and services. This channel enables the exchange of products and services that holds value in the eyes of the customers, commercial enterprises, and government bodies.

E-commerce often refers to the sale of tangible products online, but it is also able to describe any type of business transaction; this is facilitated via the internet.

Various Types of Ecommerce

There are four main classes of E-commerce models that may describe almost every transaction that takes area between consumers and businesses.

1-Business to Consumer (B2C):

B2C, or business-to-purchaser, is utilized to depict a trade exchange between a business and an end shopper. Customarily, the term alluded to the way toward selling items legitimately to buyers, remembering looking for a store or eating in an eatery. Today it portrays exchanges between online retailers and their clients.

 2. Business to Business (B2B):

 Business-to-business – “B2B” – alludes to trade between two organizations instead of to trade between a business and an individual customer. Exchanges at the discount level are normally business-to-business, while those at the retail level are regularly business-to-customer (B2C). 

 3. Consumer to Consumer (C2C):

 Consumer-to-purchaser (C2C) markets give an inventive method to permit clients to associate with one another. Conventional markets expect business to client connections, in which a client goes to the business to buy an item or administration.

In client to client advertises, the business encourages a situation where clients can offer merchandise or administrations to one another.

4. Consumer to Business (C2B):

 Consumer to business (C2B) is a plan of action where an end client or buyer makes an item or administration that an association uses to finish a business procedure or increase the upper hand.

The C2B technique transposes the conventional business-to-shopper (B2C) model, where a business produces administrations and items for purchaser utilization.

Online Store Introduction

 Web-based shopping is one of the usually utilized modes for advantageous shopping. It is, indeed, a well-known method for shopping among the Internet people group.

Regardless of garments, hardware, or pets, a web-based shopping pattern is getting increasingly well known as time passes.

Many sites and applications are being made and conveyed each year to provide food with this rising interest of happy with shopping patterns as demonstrated as follows: Share of internet users who have purchased selected products online in the past 12 months as of 2018.

The above graph depicts that 57% of buyers are interested in online shopping of clothes, out of which 40% of them buy from Amazon.

Importance and Benefits of an Online Store

The reason for internet shopping is to spare time, set aside cash. One can watch and select the things he needs to purchase.

See this Global ecommerce stats

The global online shopping market size is estimated to hit 4, 000,000,000,000 in 2020, and in the US alone, the number of online shoppers is predicted to be 300 million by the year 2030.

6 Best e-commerce platforms to start your online store.

There are numerous e-commerce platforms to start your online store out of which we will discuss the top best for you as follows:

1-    Shopify

Shopify is a web application that licenses you to make your very own online store. It gives you a vast extent of designs that can be changed to meet individual customers’ stamping necessities, and it allows either physical or mechanized products to be sold. More than 200,000 merchants use Shopify. There were 218 million buyers on this platform last year.

As indicated by Shopify, the item has more than 1,000,000 dynamic clients produced over $183bn in deals.

Shopify pricing

There are five Pricing Plans of Shopify out of which you can choose any one of them depending upon your requirements and feasibilities. These plans are summarized as follows:

Sr. # Shopify pricing plan Duration
1   Shopify Lite $9 per month
2 Basic Shopify $29 per month
3 Shopify’ $79 per month
4 Advanced Shopify $299 per month
5 Shopify Plus Fees may vary, but generally in the region of $2000 per month.

Shopify Facilities and its dominating pros

Shopify provides a lot of facilities out of which some important are listed below: 

  • It acknowledges numerous monetary forms, for example, Australian Dollar, Canadian Dollar, American Dollar, European Pound, Yen, and so forth. 
  • Another extraordinary part of Shopify is to store the executives. 
  • You will be dumbfounded on what number of things you can accomplish with it.
  • By using Shopify, one can analyze client profiles. 
  • It also gives the office to Set up an outsourcing store 
  • Here you can create customer accounts 
  • It gives you the Refunds
  • One-click request satisfaction 
  • Shopify support is accessible over various channels like a live visit, twitter, and Facebook. 
  • Shopify has an App store where designers have made some stunning applications to add to your e-shop. 
  • Shopify offers an incredible scope of learning material, too, similar to this on the most proficient method to locate the correct provider for your item thought!

Cons of Shopify

Since we know that everything has its own pros and cons. One should be aware of both sides of a coin to make the best selection decision. Some Cons of Shopify are listed below:

  • Limited item varieties alternatives 
  • Transactions charge apply on the off chance that you utilize Shopify’s installment framework, so try to assess this appropriately.
  • Under the hood, Shopify utilizes its own markup language called Liquid which makes it difficult to make changes to the code without anyone else
  • Aside from the upsides and downsides, we have just referenced, perhaps the best advantage
  • Shopify offers its adaptability to develop with your business. 
  • Shopify is viewed as the most effortless to-utilize stage for both little and substantial web-based business organizations since it brings vendors the entirety of the devices they have to assemble delightful online business sites.

2- Shopify plus

Shopify Plus is Shopify’s undertaking internet business stage for enormous and developing on the web stores and brands. It’s a facilitated stage redid, staffed, and estimated for huge brands.

This Shopify Plus audit depends on my experience doing SEO counseling with promoting chiefs utilizing the stage.

ShopifyPlus Facilities and its dominating pros

 The most magnificent favorable position of Shopify Plus is the way that you don’t have to utilize a vast web improvement group or remove time and assets from different offices to oversee and refresh your site.

 On first look, the beginning figure of $2,000 every month for a Shopify Plus arrangement seems like a major piece of cash. Notwithstanding, this single figure will bode well for some venture level organizations.

Along these lines of valuing is less expensive than paying for facilitating in addition to charges in addition to web engineer retainers.

Since evaluating remains steady from the day you sign on, it is likewise more unsurprising and consistent than procuring an engineer for bug fixes, include demands and to execute changes

Cons of ShopifyPlus

 Shopify Plus has blogging apparatuses implicit. It has a Page the board framework. You can work out a distributing or data rich site that can contend in a substance promoting world.

 In any case, distributing isn’t Shopify Plus’s specialty. It’s worked for online business, and you can tell if you are originating from a distributing stage like WordPress.

 Platform lock-in is likewise a characteristic burden to utilizing a facilitated stage like Shopify Plus.

3. Magento

Magento is another E-commerce platform that enables access to internet shopping. It has more than 200,000 users, being the most popular open-source E-commerce of our time. It is servicing over 67 million shoppers and powering approximately $101 billion in sales per annum.

Pros

  • Offers advanced SEO ranking factors and catalog-management tools
  • Great elf-hosted E-commerce CMS platform
  • Capability to host several websites with just one back-end admin
  • Built-in Upsells and Cross-sells
  • Adding and editing new products in simple via Magento
  • Flexible shopping cart system with customized security permissions
  • Includes analytics for tracking web visitors
  • Feature-rich
  • Exceptional community help
  • Dynamically regulates a large number of international currencies
  • It provides control over the content, looks, and functionality of their online store.
  •  Easy 3rd part integrations

Cons

  • Slow loading time
  • Functioning without proper skills on Magento can be majorly difficult
  • The users must know fully well about Java and PHP Zend framework
  • PHP will not switch the load despite the amount of hardware that is thrown at it
  • Like other open-source carts, technical support cannot be found beyond the forum
  • Is complex and costly
  • Usage of more gigabytes of RAM
  •  Limitations for hosting

4-BigCommerce

BigCommerce is the world’s driving cloud web-based business stage for setting up and quickly developing organizations. Joining endeavor usefulness, an open engineering and application biological system, and market-driving execution, BigCommerce empowers organizations to create online deals with 80% less cost, time, and intricacy than on-premise programming.

BigCommerce Pros

 The stage doesn’t charge any exchange or arrangement expenses, paying little mind to the arrangement or installment portal that you choose to utilize.

 Users can make boundless staff accounts – this will be perfect for more prominent organizations with numerous representatives.

 The stage offers multi-channel selling that you can use to sell on Facebook, Amazon, Pinterest, Google Shopping, eBay, and driving examination shopping destinations.

All of their arrangements accompany boundless data transfer capacity, boundless items, and large extra room. The ability to download the subject documents and alter them disconnected.

BigCommerce Cons

 A little choice of free topics that you use for your store.

 You need to move up to an increasingly costly arrangement on the off chance that you outperform the yearly deals edge related to the arrangement that you are on at whatever year.

 Recurring charging isn’t accessible right “out of the container,” yet you can undoubtedly introduce this element from the application store.

 Some of the publicized highlights are just accessible to clients in the United States.

5- Woo Commerce 

WooCommerce is one of the most famous online business stages around the world. The Woo Commerce module transforms your WordPress site into an incredibly amazing one on the web-store. WordPress and the WooCommerce module, are both free. Since it is open-source, you can have it anyplace gave you can introduce WordPress.

WooCommerce Pros

 Free to utilize and appropriate

 Extensible: you can include highlights that don’t as of now exist

 Can be used to actualize a total E-trade pipe

 Full control of your substance and store

 Wide assortment of topics and modules (a great deal of them free)

 Readily accessible help

WooCommerce Cons:

 Needs some information on two stages: WordPress and WooCommerce, for productive organization

 Even however, the center WooCommerce module is free; numerous expansions aren’t.

 Capital costs for a WooCommerce site should be planned for. It isn’t modest

 Expert information is expected to include new usefulness

 Specialist E-business site manufacturers are required to execute an authoritative site

 On-going support is the obligation of the storekeeper

6-Wix.com

It is one of the best E-commerce platforms on the Internet. Wix offers a brilliant intuitive webpage manufacturer to make little sites. There are 100s of free layouts accessible. Wix gives its own web facilitating just as space names (free and paid).

The App Market makes it simple to include additional usefulness, for example, photograph displays or web-based business.

Pros of Wix.com

 Easy to use

Cons of Wix.com

 can’t switch templates after your website goes live

 May have to spend more on third-party apps to scale your website

 The sheer choice and amount of customizable options can be overwhelming

Conclusion

After a detailed discussion, we can conclude that there are many best E-commerce platforms. One should precisely select depending upon their requirement and need.

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