Top 10 Website Design Usability Issues That Cause Great Loss

Whether you have a logo design website or are looking to start a web presence in the US or elsewhere across the globe, you will need to contemplate these big ten website design usability issues:

1. Superior Impressions Last

Various studies have demonstrated that the eye generally reads out a page in an “F” pattern, from top left to the right. Therefore, the hottest property in your small business web site is the top left area.

Post your essential information there, especially your corporate logo. The single exception for this is to center the logo in the upper area. In the event, the logo is symmetrical.

In general, your web site should develop a terrific first impression and set confidence and trust on your visitor. Your website design must not hinder or neutralize site content or branding onto some page, including your page.

2. Maintain Navigation Clean & Terrible

It’s best to have universal and consistent navigation on your web site. This means with the main menu that could get all pages in any given moment.

This would make it effortless for audiences to obtain the information they want and maintains confidence within their encounter with your company. Having supporting navigation such as bread crumbs or contextual “previous” and “next” buttons or links to related items will fortify your business site’s overall usability.

Consistency is key, and keep in mind that navigation, such as text links and a sitemap, is also employed by search engine robots when indexing your site pages to their search engine results.

3. Make it Effortless to Contact You

Make it effortless for prospective clients to contact you by showing your Cochrane office address or phone number clearly on all pages of your site, or on your own vital pages.

It is possible to also have a contact us page which has details, such as different branches, key contacts along with a contact us form. On today’s internet sites, it is also popular to see live-chat options thus a visitor could connect to your staff as they surf!

4. Call to Action

Even if it’s just to lead a visitor to call your working environment, a site needs a “proactive approach” — this is an activity that’s defined through a combination of site navigation, content generation and site functionality, for example, e-commerce processing.

What do you want people to do on your website? Where would you like them? What is the next phase as soon as they’ve found your site? Could it be to call you? Source something on the internet or educate themselves? Or perhaps share advice with a co-worker at the form of an eBook or prerecorded video.

5. Maintaining First the “Fold Focus”

Maintain the essential information you’ll need them to see from the upper region of your own site, or wherever you’re, above the fold, that’s the base of the browser window, even where someone must scroll to read more.

This is the reason why trademarks, menus along with the principal calls to action show up in the top part of the site design — they have to be high in mind and easy to see, without the individual being forced to scroll down the page to locate the web content that they need.

Of course, when detailed information is required pages may be more, but consider using a PDF file for more passive articles, since it keeps the actual web page shorter and more manageable, and you can brand your PDFs as an origin of viral marketing, using Internet links straight back into your webpage on your website.

Google and other search engines index PDFs similar to Web pages, which means that your PDFs will even generate from the search engine success.

6. Online Content as a Relationship Builder

A relationship can be a continuing commitment from either side, it’s perhaps not just a one-way street. While visitors are searching for a product or advice; your online business is searching for this potential lead and the selling that they attract — as it has been said, it is indeed much easier to make a sale to a person that has already bought from you before.

Thus, when I state “supplies a return” I mean it’s really a return for the two sides, the coming customer finds continual value in your offers, and you also retain them like a loyal client or customer. So keep content updated and consider adding a blog or Content Management System for a business Web site.

7. Clear Content Layout

Organize your web content so that your viewer can go on 1 web page to another location. Be certain that information is prioritized at a hierarchy of desire (both to them and you) and offer the information or product in their mind as efficiently as possible.

Consider your home page as the gateway into the internet site’s key areas and lead the visitor to what you’re able to provide them (e.g. hottest deals, latest advice package, latest blog entry, etc.) and then give them to them.

 Make sure that every internet page follows a more consistent design for navigation and branding and that this articles area has been organized within a fresh manner, so the design aspects of the site do not restrict content delivery.

8. Amazing Appearance

A web site’s belief is made not only by what exactly is included in the site, but what exactly is left out. Banner ads advertisements, 3rd party advertising, non-interactive flash websites and also obvious color schemes that intentionally fight for the visitor’s interest.

Your viewers are usually looking for a single thing in your own site, so ensure it is simple to find by keeping the arrangement and design of their website comfortable, clean and direct.

9. Secure Your Website to Ensure Trust

With billions of webpages online these days, people will need to know, more than that they can trust their valuable time and money to precisely what your site has to offer you.

Get security seals and trusted third party endorsements, an SSL Certification tells your visitor that you have planned to procure your web site appropriately.

However, there are many subtle, yet effective, means to show your visitor that they can trust your site: comprise a correctly written online privacy policy, terms of use, returns and shipping policy, unique logins for their enrollment, admit you won’t ever share or sell your personal information with a 3rd party unless they agree and only email them to the level into which they’ve accepted.

A sure method to ensure the trust is to get your internet presence professionally developed by way of a community design company as this may develop a professional site that is visually unique and precisely organized and serves to your individual needs.

10. Triple Check Every Web Page

Errors happen, its technology all things considered, although most of us want to think that technology could deliver 100%, 24/7 — is that reality?

The reality is knowing that injuries happen, temporary glitches may occur, and once in a while, things need to get fixed. The truth of this Web is that technology needed to keep expanding and those tools made to make your life easier still take time to learn and use.

 As technology advances, we must be prepared to upgrade, upgrade and expand along with it. By mending even simple errors like broken links (this necessitates ongoing maintenance), spelling errors, snapped pictures, browser inconsistencies, etc., you can pose a well-polished stone to your website visitor, which will return the investment in upkeep its visual allure, optimum functionality and delivery of relevant needed content.


Take into account those mentioned above ten critical points to improve your website or whether you’re looking to begin a new web design project.    

How To Improve Your Blog?

In this blog, we are going to talk about how to improve your blog? What key factors we should follow for our blog? Stay tuned with us to the end of the blog.

Blog writing is a tricky business; its success is wholly based on how the audience views it. While some may think this factor is out of the control of the blog writers that is not the actual case. The audience could be drawn towards your blog through a set of key factors, which all blog writers should know about:

Understand Your Niche

To start a blog, you must have your basics strong. What are you writing about? Where and why did you get the idea? Do you have enough background information on the topic? Will the public read your blog? And most importantly, how do you plan to set up your idea, and what do you aim to achieve through the blog? A successful blogger’s thinking from this individual perspective is key:

  • First, the blogger must figure out, identify and anticipate that their blogs are going to be dependent on what? Is the audience going to read it?

  • Is it something unheard of? Or will he bring something new to an existing opinion/product/service?

  • Most importantly, the blogger must be specific to his topic. He should go for the one which is related to his niche. He should not go for a broad topic, which will only confuse the readers and make them uninterested.

Perfect Title Wins The Game

  Once the context is set, you have to come up with an attention-grabbing title for the blog. You need to come up with something out of the box. Yes, it is easier said than done, but it’s not impossible. The first impression on the audience is based entirely upon the title you choose. It should be exciting but precise. Pose the beginning of a fascinating concept as the title, but don’t give away too much information. You need the audience to want to read the blog to find out what the title entails. Remember, be precise, but do not be vague.

The audience has to know what they are delving into. Especially those of the younger generation tend to lose their interest in reading within seconds, whereas they cover up most of the audience, which is something of great concern for the blogger. 53.3% of youngsters in the world are blog viewers. 

Keeping Up With The Keywords

Keywords are literally self-explanatory. These are the key components of the blog, which you are to use within the text, as well as the title. You will attract readers through the keywords you select, as they would be used by the readers to search forums.

Since keywords basically predict blog traffic, you must make sure to pick them through careful consideration. They should be incorporated within the title as well as the text, so that the readers may find your blog easy to navigate, by searching for these words. Around 77% of the internet users read blogs, but 46% among them, search blogs using keywords.

Incorporate Trends And Viral Topics

Your blog should be in line with the recent trends to grab the attention of the audience. Search for topics that are viral through online platforms and social media, and opt for writing on them. Or, you could also incorporate trending ideas, which you may find to be relevant within the topic you have selected.

Trends Give Insights

These trends are a great insight into the psyche of the audience you are trying to attract. What do they currently find interesting? What are their views on specific topics? What might they be willing to search and want to read about? A blogger keeps tabs on all of this.

Image Source – Google | Image By findnerd

Surfing Social Media

Social media is the ace up the sleeve of a blog writer. You can either get ideas for blog writing, find out what your audience might want to read, recent discussions and trends, or even promote your blog. As social media is a platform used by almost everyone throughout the globe, you might find all sorts of ideas and information from it.

You can also use it as a channel for communication and promotion for your blogs. About 95.9% of bloggers surf through social media to get unique ideas and knowledge about what people are interested in, and they also use this platform to promote them.

How social media platforms help to boost your blog traffic
Image Source – Google | Image by searchenginejournal

Perfection In Precision

One thing most blog writers do not take into consideration is the length of their blogs. Attracting audiences through texts which are to the point and not excessively lengthy is key. You brought the audience to your blog post with your keywords. You grabbed their attention with your title. Now you need to put across your idea in such a way that you do not make them lose interest halfway.

Make your points, portray your intellect on the chosen subject, cover all the aspects you want, but in a precise manner. Blogs that are 7 minutes long get maximum read.


The first page of the google receives 96% of the web traffic, with the subsequent pages receiving 5% or less of the total traffic. Invest in promotions. It may seem like a hassle in theory, but it plays a significant role in increasing blog traffic. What if your potential audience does not know about your blog because they never searched the keywords? Promotions and advertisements on different platforms will solve that problem for you. If you are new to blog writing, and you have good content to post, promoting your blog may even gain you regular audiences and build up continuous blog traffic right from the beginning.

Sharing Links

Once your audience is engaged, how do you utilize that to bring more traffic to your blog? You can provide sharable links, such as for Twitter, LinkedIn, Instagram, Facebook, and other popular social media platforms. It will encourage the audience to share the posts they liked on your blog site on to such platforms.

It may act as a secondary promotion for your blog without you financially investing in it.

Engagement Of Audiences

It is easy to attract viewers towards your blogsite; the difficulty arises in keeping them engaged. The first step to this is writing compelling content. But other alternatives are also available for you to utilize as a blogger.

Try introducing incentives for the audiences from time to time. It could be done by conducting free give-aways. The opportunity for the audience to win prizes through your blogs will grasp their attention and ensure regular traffic.

Another source of engagement of the audience is the comments section. It allows your audience to be able to share their opinions – negative, positive or critical – on your blog posts. A level of communication would make your audience feel more involved and valued. You could also alter your future blog posts based on your audience’s views.

2020 Global Statistics

As per 2020 global statistics, there are currently 31.7 million active blog writers, and the number is set to increase. Adding blogs to an existing website increases by 43.4% traffic. 

monthly word press blog stats
Image Source – Google | Image By Firstsiteguide

Images Paint 1000 Words

Furthermore, you can enhance the outlook of your posts on an aesthetic level by using pictures and videos to explain your topic. Visual aids tend to attract more audiences as the images make the blogs more aesthetically pleasing.

These may thus increase the interest of your audience into the subject being discussed, as well as help you in better getting your point across.

Images and videos will also help you to minimize your word count for the post. Instead of writing extra-long essays as blog posts, you could reduce your word count and use relevant visual tools to explain your viewpoint further as well. 94% blog viewing audience is attracted by the images used inside the blogs.

A picture say a thousands words
Image Source – Google | image by – yourcityoffice

Guest posts

You can also involve other bloggers in your blog writing. Identifying other blogs portraying the same ideas as yours could allow you access to their audience, that you could grab for your blog. You can attract this audience through offering to guest post on similar blog sites. In this way, the audience would become aware of your blog site, and be tempted to search your content as well, increasing traffic.

Routinely updates

Don’t leave your audience hanging. Once you gain proper blog traffic, you must maintain their level of interest in your blog site. For this, you need to post routinely and offer them content to read. Extended gaps between posts could make the audience lose interest and lower your blog traffic.

Why Do Bloggers Fail?

WHy Blog Fails
Image Source – Google | Image by earningguys

512 million blogs have been created, out of which many have failed to grab attention. Here is why:

  • Bloggers are not consistent.
  • Ignore SEO.
  • Are greedy to earn and quit at an early stage if they earn less.
  • They have a lack of personality, concentration, passion, and creativity, knowledge, motivation, run out of ideas, stay out of touch with current trends, and do not change with the on-going dynamics.

Only 16% of bloggers become successful each year, although there are millions of bloggers worldwide, which post 10 billion blogs per year. 


All in all, formulate a draft of your blog and crosscheck with the list above before you go through with the actual posting. Covering all the points, especially the ones relevant to the actual content writing – such as titles, keywords and precision writing – would ensure that you produce good quality blog posts.

The remaining points will guarantee an active audience grabbing for your blog posts. The combination of good content and blog visibility will easily ensure the success of your blog site.

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