Optimizing your eCommerce conversion rate is the key to making your online business a success! For your eCommerce site to be profitable, it needs to convert visitors into customers. And for that, you need a website that provides an intuitive interface and satisfies customer requirements. So, we have come up with some stellar eCommerce conversion rate optimization tips.
But before proceeding, it’s essential to get a clear awareness of conversion rate optimization. For those unfamiliar with conversion rates and their optimization, we’ve explained it in plain words below!
- What is a Conversion Rate
The percentage of website visitors who complete the intended action, such as signing up, purchasing a product, or submitting a web form, is known as the conversion rate.
- How to Find Conversion Rate
A website’s conversion rate is calculated by dividing the total number of people who performed the desired action on your website by the total number of people who visited the website and multiplying it by 100.
Conversion rate = (Total actions taken / Total visitors) * 100
- High and Low Conversion Rates
If your conversion rate is high, it’s because your site is designed well, formatted effectively, and captivating to your audience. But if your conversion rate is average or lower than you aimed for, there could be several reasons for that. Some might be slow page load times, a lengthy web form, ineffective copy, etc.
- Reasons for Poor Conversion Rates
Following are some of the most frequent reasons for poor conversion rates.:
- Your product is really expensive
- CTAs are unambiguous or weak
- Pages’ loading speed is slow
- Copy is unclear or unconvincing
- Images are of low-quality
- Site is not designed nicely
- Site is inconvenient and unattractive
- Product is not benefitting people
- Purchasing process is complicated
- Site seems risky and not trustable
- No options for human interaction
You can overcome these issues by optimizing your conversion rates.
- What is Conversion Rate Optimization
The process in which the percentage of website visitors who perform a particular action on that website is increased to generate more leads is known as conversion rate optimization or CRO.
Now, let’s proceed to disclose the best eCommerce conversion rate optimization tips for your business site.
15 Best eCommerce Conversion Rate Optimization Tips
As a reliable provider of eCommerce solutions services, we aim to help our clients by suggesting the best ways to stimulate their sales and growth.
So, below, we’ve shared the tips you need to increase your low or average eCommerce conversion rate:
- Identify & Research Your Audience
To increase conversion rate, researching and understanding your target audience and what they want from your eCommerce site is a matter of life and death.
The best way to do this is by using survey tools. For example, Survey Monkey lets you collect data about your customers from the market where they shop frequently. It will give you information about how they shop online, their issues, and problems with your site.
That way, you can figure out what works and what doesn’t, pages that convert and pages which don’t. And find ways to modify the website to suit their needs better. Thus, this customer feedback will help improve your current and future product offerings.
- Provide Easy & Intuitive Navigation
An easy and intuitive navigation substantially affects sales and customer loyalty. That is because visitors can find their desired products without much effort.
Easy navigation is also another reason why it’s crucial to research your eCommerce website’s target audience. This helps you understand the buying patterns of your customers and identify the areas you need to work on – for example, key features, benefits, pricing, and product information.
Tools like Hotjar can help track visitor behavior on your website for communicating their actions. The behavior analytics software provides real-time data about your website visitors’ activity. Such tools are invaluable for tweaking your site’s navigation.
- Prioritize Humans Over Search Engines
Your priority should be creating content that is useful and engaging to people rather than ranking your website higher. Whatever you write should be for humans first and then for SEO.
So, first, have a clear idea about your target audience and what they want. Start writing a copy that is easy to read and understand, informative, and educational. Then add your keywords without making it look like you’re trying too hard. Begin your content with an arresting opening. Spell check and read it as your ideal customer to remove or add any specific word.
- Make your Product Beneficial
Highlighting the advantages of your product or service is vitally important. Clearly explain what makes you different and outstanding from all the others who are selling the same product. Why should a customer buy from you?
You can list customers’ pain points, address how your product solves them, and then write its benefits creatively, clearly, and concisely.
In the case that your offer is not cheaper, you can mention that a customer gets a better product for a slightly higher price.
- Click High-Quality Product Images
A quick, easy way to boost your eCommerce conversion rates is to use high-quality images and videos on product pages. Your customers can’t touch or try on the products on the website. Instead, they take help from photos and video tutorials.
Show your products from every angle and represent their look and feel via images. You may also include a video showing your product in action. Add as many pictures and videos as possible. That way, your visitors will know what product they’re buying and how they’ll use it. Moreover, check your image and video quality and verify if they load easily and quickly on mobile devices.
If you want someone to do it for you, you can get help from us. With our eCommerce solutions services and dedicated team, we’ll make it achievable.
- Speed-up Page Loading Time
People like a fast website. If you have a website as slow as molasses, your customers will leave, and your bounce rate will increase, making your website unworthy of traffic! So, it’s absolutely necessary to increase the load times of your website as it encourages more people to stay on it and lowers the bounce rate, ultimately making your site credible.
You can use Google’s PageSpeed Insight Tool to check how long your website takes to load on all devices. Besides, it’ll help you improve your load times. Also, check the size of the images. If they are of large sizes, compress and optimize the images using a tool such as ImageOptim.
- Offer Free Shipping or Other Benefits
In today’s competitive market, online shoppers are always looking for discounted or free shipping. Increasing conversion rates becomes easier if you add free shipping. You can increase the product price of your most popular products so you can still save profits.
In addition, offer your customers a money-back guarantee or give them limited-time coupon codes they can use to get a specific discount or percentage off their purchase! This will make them feel like time is running out. Hence, they would make more purchases before the offer expires.
- Run a Facebook Ad Campaign
You can increase your eCommerce profits by running an ad on Facebook that will promote a specific product. Identify the products or services that appeal to your Facebook audience and promote it on the platform for more conversions:
- Make a visually appealing ad with a concise yet clear message and product description.
- Use informative and exciting words all at the same time.
- Include an action button with clear and good CTAs like Learn More, Join Us, Subscribe, Shop Now, Sign Up, etc., to persuade the user and drive action.
- Over and above, make sure that your copy aligns with the visual elements of your ad.
- Showcase Your Product Reviews
Product reviews help you greatly in building trust and credibility. In fact, they are the reason for every 9 out of 10 purchasing decisions. They ease the doubts of buyers by giving them the social proof they need to click “add to cart”.
If your customers usually leave positive feedback after exploring your eCommerce site, you must show it off! This is a golden opportunity to increase your eCommerce conversion rates here. Remember to place testimonials in places where they are easily visible to potential visitors – for example, your product pages and homepage.
- Add More Call-to-Action Buttons
The crux of this tip goes back to intuitive navigation. Does intuitive navigation offer any benefits if it doesn’t convert visitors?
Start by picking one of your top-selling products and adding a few different call-to-action buttons on the product page. This will require some A/B testing. However, this is the best way to decide which CTA will give you the highest conversion rates. The goal is not to increase conversions for a specific product or service but for all products on a store.
- Communicate with Your Customers
A mammoth number of people prefer messaging before making a purchase. And they look forward to meteoric replies on their queries. Here’s where artificial intelligence (AI) can be of benefit.
AI is the future of eCommerce It ensures customers enjoy a convenient, more seamless, personalized, and faster shopping experience. It helps out merchants in making better future sales predictions and saves time for other tasks. Besides, it offers visitors customer service 24/7 and hyper-personalized product recommendations.
That’s why you should incorporate AI chatbots into your business website or app via businesses that provide chatbot development services or bank on us. We provide custom chatbot development services that help our clients resolve around 69% of their customer queries, reduce customer service costs by 30%, and skyrocket their sales by 67%.
- Simplify Registration & Checkout
A complicated and time-consuming registration process can turn off visitors. Visitors shy off from registering or buying products when they have to spend a long time registering on your website.
Make it easy for first-time visitors to log into your eCommerce website to make instant purchases. You can do this by allowing your customers to create an account with their Gmail address or social media ID. Use a simple and easy checkout process; an example of this would be the one used by Amazon, which is:
- Account creation during the checkout process. This reduces shopping cart abandonment, as customers don’t have to register before checking out.
- Required fields that require the customer’s name, address, and other relevant information.
- Online Payment Method of eCommerce
A well-defined payment process with an option to pay via credit card or PayPal is crucial to boost sales. Provide customers with at least the most common payment methods. Additionally, transaction details such as the order date and the amount must be visible during the entire checkout process so customers can refer to it and proceed smoothly. This is very important as it determines whether a customer makes a purchase or not.
In essence, it’s about offering convenience to shoppers. The more you make it straightforward for shoppers to shop, the more likely they will make a purchase.
- Send Abandoned Cart Emails
An abandoned cart email is a follow-up message that you send to those customers who added products to their carts but didn’t purchase the product. It should be specific, personalized, and enticing.
It is unfortunate that occasionally, some customers fill up their shopping carts with products and then leave your store without returning. To those customers, you can send abandoned cart emails in which you remind them of the items they have already shown interest in and encourage them to come back to your store to complete their purchase by offering any deals or discounts.
- Do Testing & Use Efficacious Tools
A/B testing new ideas, such as button colors and font sizes, as well as entire page redesign, is the best way to know what works and what doesn’t. In A/B testing or split testing, you compare two versions of a web page to analyze which one gives more desirable results. The two versions are shown to two groups of visitors simultaneously. Of them, the one that performs better is chosen.
An excellent way to know how a user interacts with your web page’s graphic elements and information is by using Heatmaps. The data they offer regarding visitors’ web browsing actions are very accurate. Moreover, they help reduce cart abandonment, optimize CTAs, and identify dead elements.
So, there you have it! These easy-to-follow tips will help you optimize your eCommerce conversions. You can get help from any dependable company that offers brilliant eCommerce solutions services. While it can take some time to see significant results from these changes, if you apply them consistently, you will start reaping their benefits.
- Benefits of Conversion Rate Optimization
To rocket your online business, CRO is a must-have marketing strategy. Following are the key benefits of conversion rate optimization you will enjoy!
- You’ll know what works best
By comparing two versions of your site and tracking their performance through A/B testing, you’ll gain valuable insights and will be able to predict future sales and make smart decisions.
- Lowers acquisition costs
By testing different versions of your website regularly and optimizing it according to your customers’ responses, you can target your ideal audience better. This will reduce your acquisition costs.
- Improves user experience
By upgrading site design, load times, usability, and adding a chatbot, you enhance user experience also. This will increase customer satisfaction and engagement with your products and services.
- Increases revenue
By using high-quality visuals and eloquent copy, you can entice users to take a certain action. Other efficacious tactics include simplifying checkout or personalizing web pages for different audiences.
When the volume of orders and queries of clients rises exponentially, or your business expands, your business will seek assistance to manage it. That’s where outsourcing works! It will save you time and cost substantially. Aside from that, there are plentiful benefits of outsourcing your eCommerce business. You get a generous amount of time to focus more on core business activities, can take advantage of the latest technologies, and so forth.
If you want to make your eCommerce store a success story, partner up with experts who can bring value to your eCommerce website. Intelvue is committed to helping businesses elevate with its eCommerce solutions services. If you want to receive more details on eCommerce conversion rate optimization tips, contact us today. We will be happy to offer the best eCommerce solutions services at competitive pricing so that you can scale your online business.
- What is eCommerce conversion rate optimization?
CRO, or conversion rate optimization, is the process in which the percentage of website visitors or users who perform a certain action on your website is maximized to generate more leads.
- Why is conversion rate optimization important for eCommerce?
CRO, or conversion rate optimization, is important for customers because it helps you turn more visitors into customers in less time, thus increasing sales.
- How can I track and measure conversion rates?
You can track conversions via Google Analytics, the most widely used tool. Besides, you can use AdWords or Heatmaps. To measure conversion rates, divide the number of website visitors who took the desired action in a given time frame by the total number of visitors, and multiply that number by 100.
Conversion rate = (Total actions taken / Total visitors) * 100
- What are some common barriers to conversion?
The common barriers to conversion are:
- Slow website
- Confusing copy
- Too expensive product or service
- Difficulty visualizing the product
- Long conversion process
- No human conversation
- Lack of trust
- Bad design
- Poor CTAs
- Misleading tags & keywords
- What are some effective strategies for improving conversion rates?
Following effective strategies help you optimize your product page and improve conversion rates:
- Improve page loading speed
- Make easy-to-use, engaging site
- Create people-first & clear content
- Write strong CTAs
- Simplify the purchasing process
- Shorten your forms
- Add reviews, testimonials, & ratings
- Add live chat to talk to users
- Run a Facebook ad campaign
- Conduct A/B testing
- Track user interaction via Heatmaps
- Offer money-back guarantees
- Send abandoned cart emails
- Remove needless links & pop-ups
- Should I use A/B testing for conversion rate optimization?
Yes, you should use A/B testing for CRO. It is an easy and effective way for optimizing your site or app’s conversion rate. It lets you present two versions of a website page or app to different groups of users and compare their behavior. This helps you make better decisions about what works perfectly for your audience.
- How can I optimize my mobile eCommerce experience?
To optimize your mobile eCommerce experience:
- Create a responsive design so your website is able to adapt to different screen sizes and resolutions.
- Simplify your site’s navigation by using intelligible and concise headings, menus, and buttons. Plus, keep space between navigation elements to avoid accidental clicks.
- Improve load speed by reducing HTTP requests, using compressed images, and eliminating unneeded scripts and plugins.
- Allow users to checkout as guests and enable fast payment options.
- Use location-specific keywords in content, update content and business info, and use schema markup to help search engines get your business’s location and offerings.
- How can I leverage customer reviews and testimonials to boost conversions?
You can leverage customer reviews and testimonials to boost conversions by the following:
- Add them within your blog as a proof of credibility.
- Add them to the home/front page to capture your readers’ attention
- Highlight specific features, benefits, and pain points from them.
- Add video testimonials to your site as they are more engaging than texts, summarized, and easy to consume.
- Optimize them for SEO by using relevant keywords and improve your SERP ranking.
- How often should I analyze and optimize my conversion rates?
It depends on your specific circumstances:
- If your traffic volume is high/low or when you constantly conduct A/B testing, analyze and optimize conversion rates frequently.
- If the traffic volume is stable, then you may not need to analyze and optimize daily but weekly.
- If your business runs specific marketing campaigns or experiences seasonal variations, then analyze and optimize conversion rates before, during, and after these periods.