Successful ecommerce conversion rate optimization is the key to a successful online business. For your e-commerce site to be successful, it needs to convert visitors into customers. To do this, you need a website that provides an intuitive interface and satisfies customer requirements (locate and purchase products with ease). One of the most common issues with e-commerce websites is their conversion rate; this article will provide 10 successful eCommerce conversion rate optimization guidelines for your site.
Ways to boost eCommerce conversion rate optimization
Here is how you can increase average ecommerce conversion rate:
1. Research your audience
Researching your audience is the most crucial step in understanding what visitors want from your e-commerce site. It will help you understand their issues and difficulties and how to solve them. It will also help you to make your eCommerce conversion rate optimization much better.
The best way to do this is by using survey tools, such as Survey Monkey, that will allow you to collect information about your customers from the market where they are shopping. It will give you information about how they shop online, their issues and problems with your site, and ways to modify the site to suit their needs better.
So, this way, you can figure out what works and what doesn’t, which pages convert or don’t, and get customer feedback to improve current and future product offerings.
2. Ease of navigation
Ease of navigation is an essential part of eCommerce website design that can affect sales and customer loyalty. Visitors should be able to find the products they want without much effort.
Ease of navigation is also another reason why it’s important to research your eCommerce website target audience; understanding how customers shop online will help you identify which areas should be stressed and highlighted (such as key features, benefits, pricing, and product information). You can achieve this through effective internal links in combination with the design of your site.
One way to identify areas that need to be highlighted is to look at which paths visitors are taking and then altering/changing them, if necessary.
Tools like Hotjar can help you with this as it tracks visitor behavior on your website and shows you what actions they take when on your website (it is a form of cookies that tracks users’ behavior while on your website and gives you real-time data about what they do).
This type of tool is invaluable to use while tweaking your site’s navigation as you can guarantee its effectiveness.
3. Write copy for humans, not search engines
This is a significant factor that most e-commerce sites forget to implement as they are too concerned with getting higher rankings in search engines. Most people just write for search engine bots rather than focusing on the language and design of their web pages.
The main reason is that they do not want to attract spamming from search engines; they feel that if they use specific code words in their site pages (explicitly targeting the words used by browsers), it will somehow give them a blocked status for search engines.
However, this is not true, as it is actually good to have specific code words within your site pages if they relate and are relevant to the content on that page. It will also make your site more appealing to users who would otherwise be confused by seemingly random text on a page (who knows what your site is about if the content is in code?).
However, it is essential to remember that you should be writing for humans, not robots/search engines. So, make sure your copy is easy to read and understand – it doesn’t matter if there are some specific keywords in there as long as you don’t go overboard with it.
4. Images are an important part of eCommerce conversion rates.
A quick, easy way to boost your eCommerce conversion rates is by using high-quality images and video on product pages. When shopping online, you can’t touch the products or put them on, so it’s best if customers have detailed photos of what they are buying before committing. I suggest adding a video, too, because that helps users know exactly what they’re getting when ordering from an unfamiliar site.
5. Free shipping is available.
It’s an absolute must that you offer free shipping if you want to increase your conversion rates. This is especially true in today’s market where online shoppers expect a certain standard from the sites they shop at, and hardly ever will look elsewhere when one doesn’t have what they’re looking for or has subpar products with high prices due to their lack of competition.
A great way around this problem would be increasing product price so as not to lose profit margins while still giving customers their desired experience by offering them free shipping on top of it all!
6. Offer limited-time coupon codes.
Give your customers limited-time coupon codes they can use to get a specific discount or percentage off their purchase! This will make them feel like time is running out, which could lead to more purchases and less distractions – before the offer expires.
7. Run a Facebook Ad campaign for a specific product.
You can increase your e-commerce profits by running an ad on Facebook that will promote a specific product. In this case, you would want to advertise the lowest price of that product. This will turn off some customers, but it is much better than letting every customer think they can get the product at full price.
8. Showcase customer reviews about your eCommerce products.
If your customers leave good feedback on their visit to your eCommerce site, you need to show it off! You have a golden opportunity to increase your ecommerce conversion rate optimization here – make sure you put these testimonials in places where they can easily be seen by any potential visitors, such as on the homepage and product pages.
9. More calls to action on product pages.
This relates back to the ease of navigation issue as it shouldn’t matter how easy your site is to navigate if it does not lead the buyer towards a final conversion action.
Start by picking one of your top-selling products and adding a few different calls to action to the product page. This will require some A/B testing, but this is the best way to decide which CTA gives you the highest conversion rate. The goal here is not just conversions on that particular product; it’s conversions for all traffic to that page.
10. Ease of registration and checkout
Your customers should not have to register as a member with you unnecessarily; registering is inconvenient, and having more than one account on different websites can cause confusion.
Instead, concentrate on one form of registration that will suit all users and save you time in the long run. You can do this by allowing your customers to create an account with you based on their email address or any social media ID.
Use a simple and easy checkout process; an example of this would be the one used by Amazon, which is:
a) Account creation during the checkout process. This will reduce shopping cart abandonment cart, as customers will not have to register before checking out.
b) Required fields that encompass the customer’s name, address, and other relevant information.
c) Clear payment process with an option to pay via credit card or PayPal. Transaction details such as order date and the amount must be visible during the entire checkout process so customers can refer back to it and proceed smoothly through your site.
This is very important as it can determine whether your customer makes a purchase or not.
Bottom line of eCommerce conversation rate optimization
This blog post covered 10 proven ecommerce conversion rate optimization guidelines that will help you boost your sales. You can start by researching the type of content and products your audience is interested in, then create a compelling offer to entice them into spending their hard-earned money with you.
Next, consider how easy it is for visitors to navigate through your website and find what they’re looking for – this includes making sure the site loads quickly on mobile devices as well (if applicable). Finally, don’t forget about image quality!
Images are an important part of any online store’s success because visuals provide customers with more information about the product being sold than words ever could alone. The most successful stores also know that free shipping or a discount on that product is worth more than any amount of social media followers or online reviews.
So, there you have it! These easy-to-follow tips will help you optimize your eCommerce conversions. It can take time to see significant results from these changes, but the longer and more consistently you apply them, the better it will be in the long run for your bottom line.
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