Chat GPT is all the rage. However, Google has also recently launched the Chatbot Google Bard, which will likely become a competitor to the artificial intelligence GPT model.
ChatGPT and Google Bard are now the most popular artificial intelligence (AI) language models everybody talks about. But do they offer the same features?
While they share many standard functionalities, there are some significant differences between the two tools.
Google Bard vs. ChatGPT
What is GPT? That’s one question everyone is asking today. Launched last year in November, OpenAI’s ChatGTP gained over one million users by December 2022. With the help of machine learning data, the productive AI can generate content once the user posts a query.
The fabulous features of this tool provided users to benefit from AI-generated content and use it for various domains, including education, business, and personal interests. However, AI specialists cautioned users to check the content for accuracy and relevancy. That’s because the tool may generate mixed-up content if the data is retrieved from the wrong source.
Nonetheless, ChatGPT responds to queries unbelievably. It’s almost as if you are conversing with a human.
Users can use this AI tool to generate different types of content, including:
- A simplified explanation of complex topics
- Blog posts
- Email drafts
- Law briefs
- Memes and Jokes
- Product descriptions
- Social media content or posts
- Transcripts, summaries, podcasts, and meetings
- Written code
While the AI-powered language model continues to revolutionize how content creators and researchers generate content, it raises serious concerns for students and educationists.
Many students turn to ChatGPT to complete their assignments, write admission essays, and read book reviews. Consequently, preventing students from utilizing AI tools like ChatGPT will be one of the hardest challenges for today’s educationists. In response to these concerns, OpenAI launched an innovative AI classifier in January. Although it is nearly impossible to detect all AI-written content, the company strongly condemns using ChatGPT for cheating purposes.
This new chatbot from Google is all set to compete with ChatGPT. The experimental conversational AI service collects responses online and utilizes the language model LaMDA. Using this unique and hi-tech language model, Bard responds to all inquiries in-depth and quicker than a Google search.
Much like other digital assistants like Alexa and Siri, Bard’s main objective is to present information in a simple way. While it doesn’t serve as a search engine, it provides valuable links so users can find out more. Bard also serves as your assistant, helping you with tasks such as making travel arrangements and organizing meetings.
Google Bard AI and Chat GPT: Key Differences
If GPT-3.5 is ChatGPT’s brain, then LaMDA is Bard’s. Both LaMDA and ChatGPT have neural net brains which can read. However, while ChatGPT’s brain first learned to research papers, read novels, research papers, and Wikipedia before carrying on a human-like conversation, Bard’s brain knew nothing but how to hold a conversation.
While Bard will generate more information chunks, ChatGPT creates content in a single text prompt.
In addition, ChatGPT can only draw information using the events that took place in 2021. However, Bard sources information from a variety of data. Bard seems to be a better choice when accessing the latest data sources to ensure you get only updated facts.
Bard will have an advantage against Chat GPT because it can access a wealth of data. Hence it can provide more accurate information to users. In the future, Bard may have an advantage over other AI systems like Chat GPT with its in-depth knowledge and substantial data-collection capabilities.
In addition to that, users will be able to convert complex topics into comprehendible and conversational chunks by using Bard. The goal is to make knowledge easier to understand and change it into something that encourages learning in everyone, including children.
Although Google Bard has not been available to the public, its potential is great. Henk van Ess, an assistant professor and Researcher at the University of Arizona who compared both language models, concludes that Google Bard and ChatGPT are impressive models for processing and generating language-based text.
ChatGPT provides a broader range of features than Bard, as it can engage in a conversation, respond to queries, and generate content. However, Bard from Google will undoubtedly be a tough competitor to ChatGPT in the future.
Artificial Intelligence and its Growing Popularity in Digital Marketing
Whether it is about providing computing tasks, enhancing productivity, or automating work, AI can make the world around you more innovative. The latest technology is subtly paving its way into everyone’s lives.
AI is increasingly becoming widespread in the field of digital marketing as well, and it is working behind the scenes to improve pay-per-click advertising, customize websites, provide content, and forecast behavior. As marketers become more aware of technology’s benefits, their use of AI jumped from 29% in 2018 to 84% in 2022.
How can Businesses Use AI to Create Digital Marketing Campaigns?
There are two ways that businesses and marketers may use artificial intelligence in digital marketing. First, to assess client demand, create customer profiles, manage advertising campaigns, and other backend tasks.
Second, the Metaverse is anticipated to grow exponentially by 2023, becoming more immersive. The characters representing users in the Metaverse, or avatars, will likely become more accurate as technology develops. Hence, future Metaverse trends will enable successful interactions in virtual worlds, helping marketers focus on creating better consumer campaigns through AI.
Various other AI content generators are available, and numerous startups, including Wordtune, ChatSonic, OpenAssistant, and Jasper AI, are working on their projects. Baidu, China’s search engine, will also integrate AI in an application called Ernie Bot. But, for now, the most popular AI tools for content research and generation are ChatGPT.
The future of AI in marketing is changing, with additional uses beyond content generation, including email customization, customer service, product suggestions, and social media posts.