Google App Tracking Transparency for Android Users
Google app tracking transparency for android users
Google recently announced that the company would be rolling out a new feature. This feature will allow Android users to block advertisers from tracking their online activity. But unlike its competitor Apple, Google’s new option is not set as ‘default’ for all app installs. Instead, users must first manually activate it through an update released in late 2021. Besides, developers will no longer see your unique advertising ID if you opt-out from receiving personalized ads.
Google is taking essential steps towards protecting its user privacy rights. That way, the company can compete with its rivals, like Apple. Remember that Apple backtracked after choosing against this functionality due to ‘business model reasons.
According to Google, the feature will become available in late 2021. Developers won’t see the users’ advertising IDs if they decide against receiving personalized ads. In addition, unlike the Apple feature, Google users can switch off data tracking when using apps on the phone. With this functionality, Google is now one step ahead of its rivals to guarantee consumer protection.
When did Apple Announce the App Tracking Transparency Feature?
Apple’s new mobile advertising policy aims to change the way we use apps.
To improve consumer transparency, Apple announced its App Tracking Transparency feature in April. Thanks to this feature, Apple users can decide if app developers can collect their data and use it for personalized ads. The initiative is to limit the amount of data third-party companies can collect on a user.
When will Google's Feature Roll Out?
Google revealed that it will launch the feature in early 2022 and late 2021. The changes will impact Android 12 devices. Other phones with Google Play may also see potential changes, depending on when they were purchased or updated last.
What is Apple's App Tracking Transparency?
Apple’s latest update to their iOS software (14.5) includes the App Tracking Transparency feature. This feature lets users block apps from tracking their online activities. Without this feature, any app would track what websites or social media sites users visit, even if those URLs don’t relate to the apps.
These third-party apps can only track and collect a user’s online activity after the user permits them.
What is the Transparency App?
You scan a product with your phone’s camera, and the transparency app will tell you right away if it is genuine. You can also find out more about where and when the item was made, just by scanning!
You now have this fantastic new technology at your fingertips. The transparency app lets you scan an enrolled product using your smartphone’s camera to detect any fake products instantly.
But that’s not all. The transparency app provides more information. For example, videos from manufacturers about their manufacturing process and promotional deals on nearby goods. So you may also get to know about a lot of other cool stuff.