In this blog, we are going to talk about how to improve your blog? What key factors we should follow for our blog? Stay tuned with us to the end of the blog.
Blog writing is a tricky business; its success is wholly based on how the audience views it. While some may think this factor is out of the control of the blog writers that is not the actual case. The audience could be drawn towards your blog through a set of key factors, which all blog writers should know about:
Understand Your Niche
To start a blog, you must have your basics strong. What are you writing about? Where and why did you get the idea? Do you have enough background information on the topic? Will the public read your blog? And most importantly, how do you plan to set up your idea, and what do you aim to achieve through the blog? A successful blogger’s thinking from this individual perspective is key:
- First, the blogger must figure out, identify and anticipate that their blogs are going to be dependent on what? Is the audience going to read it?
- Is it something unheard of? Or will he bring something new to an existing opinion/product/service?
- Most importantly, the blogger must be specific to his topic. He should go for the one which is related to his niche. He should not go for a broad topic, which will only confuse the readers and make them uninterested.
Perfect Title Wins The Game
Once the context is set, you have to come up with an attention-grabbing title for the blog. You need to come up with something out of the box. Yes, it is easier said than done, but it’s not impossible. The first impression on the audience is based entirely upon the title you choose. It should be exciting but precise. Pose the beginning of a fascinating concept as the title, but don’t give away too much information. You need the audience to want to read the blog to find out what the title entails. Remember, be precise, but do not be vague.
The audience has to know what they are delving into. Especially those of the younger generation tend to lose their interest in reading within seconds, whereas they cover up most of the audience, which is something of great concern for the blogger. 53.3% of youngsters in the world are blog viewers.
Keeping Up With The Keywords
Keywords are literally self-explanatory. These are the key components of the blog, which you are to use within the text, as well as the title. You will attract readers through the keywords you select, as they would be used by the readers to search forums.
Since keywords basically predict blog traffic, you must make sure to pick them through careful consideration. They should be incorporated within the title as well as the text, so that the readers may find your blog easy to navigate, by searching for these words. Around 77% of the internet users read blogs, but 46% among them, search blogs using keywords.
Incorporate Trends And Viral Topics
Your blog should be in line with the recent trends to grab the attention of the audience. Search for topics that are viral through online platforms and social media, and opt for writing on them. Or, you could also incorporate trending ideas, which you may find to be relevant within the topic you have selected.
Trends Give Insights
These trends are a great insight into the psyche of the audience you are trying to attract. What do they currently find interesting? What are their views on specific topics? What might they be willing to search and want to read about? A blogger keeps tabs on all of this.
Surfing Social Media
Social media is the ace up the sleeve of a blog writer. You can either get ideas for blog writing, find out what your audience might want to read, recent discussions and trends, or even promote your blog. As social media is a platform used by almost everyone throughout the globe, you might find all sorts of ideas and information from it.
You can also use it as a channel for communication and promotion for your blogs. About 95.9% of bloggers surf through social media to get unique ideas and knowledge about what people are interested in, and they also use this platform to promote them.
Perfection In Precision
One thing most blog writers do not take into consideration is the length of their blogs. Attracting audiences through texts which are to the point and not excessively lengthy is key. You brought the audience to your blog post with your keywords. You grabbed their attention with your title. Now you need to put across your idea in such a way that you do not make them lose interest halfway.
Make your points, portray your intellect on the chosen subject, cover all the aspects you want, but in a precise manner. Blogs that are 7 minutes long get maximum read.
The first page of the google receives 96% of the web traffic, with the subsequent pages receiving 5% or less of the total traffic. Invest in promotions. It may seem like a hassle in theory, but it plays a significant role in increasing blog traffic. What if your potential audience does not know about your blog because they never searched the keywords? Promotions and advertisements on different platforms will solve that problem for you. If you are new to blog writing, and you have good content to post, promoting your blog may even gain you regular audiences and build up continuous blog traffic right from the beginning.
Once your audience is engaged, how do you utilize that to bring more traffic to your blog? You can provide sharable links, such as for Twitter, LinkedIn, Instagram, Facebook, and other popular social media platforms. It will encourage the audience to share the posts they liked on your blog site on to such platforms.
It may act as a secondary promotion for your blog without you financially investing in it.
Engagement Of Audiences
It is easy to attract viewers towards your blogsite; the difficulty arises in keeping them engaged. The first step to this is writing compelling content. But other alternatives are also available for you to utilize as a blogger.
Try introducing incentives for the audiences from time to time. It could be done by conducting free give-aways. The opportunity for the audience to win prizes through your blogs will grasp their attention and ensure regular traffic.
Another source of engagement of the audience is the comments section. It allows your audience to be able to share their opinions – negative, positive or critical – on your blog posts. A level of communication would make your audience feel more involved and valued. You could also alter your future blog posts based on your audience’s views.
2020 Global Statistics
As per 2020 global statistics, there are currently 31.7 million active blog writers, and the number is set to increase. Adding blogs to an existing website increases by 43.4% traffic.
Images Paint 1000 Words
Furthermore, you can enhance the outlook of your posts on an aesthetic level by using pictures and videos to explain your topic. Visual aids tend to attract more audiences as the images make the blogs more aesthetically pleasing.
These may thus increase the interest of your audience into the subject being discussed, as well as help you in better getting your point across.
Images and videos will also help you to minimize your word count for the post. Instead of writing extra-long essays as blog posts, you could reduce your word count and use relevant visual tools to explain your viewpoint further as well. 94% blog viewing audience is attracted by the images used inside the blogs.
You can also involve other bloggers in your blog writing. Identifying other blogs portraying the same ideas as yours could allow you access to their audience, that you could grab for your blog. You can attract this audience through offering to guest post on similar blog sites. In this way, the audience would become aware of your blog site, and be tempted to search your content as well, increasing traffic.
Don’t leave your audience hanging. Once you gain proper blog traffic, you must maintain their level of interest in your blog site. For this, you need to post routinely and offer them content to read. Extended gaps between posts could make the audience lose interest and lower your blog traffic.
Why Do Bloggers Fail?
512 million blogs have been created, out of which many have failed to grab attention. Here is why:
- Bloggers are not consistent.
- Ignore SEO.
- Are greedy to earn and quit at an early stage if they earn less.
- They have a lack of personality, concentration, passion, and creativity, knowledge, motivation, run out of ideas, stay out of touch with current trends, and do not change with the on-going dynamics.
Only 16% of bloggers become successful each year, although there are millions of bloggers worldwide, which post 10 billion blogs per year.
All in all, formulate a draft of your blog and crosscheck with the list above before you go through with the actual posting. Covering all the points, especially the ones relevant to the actual content writing – such as titles, keywords and precision writing – would ensure that you produce good quality blog posts.
The remaining points will guarantee an active audience grabbing for your blog posts. The combination of good content and blog visibility will easily ensure the success of your blog site.