Do you know that more than 30% of users prefer to engage and re-engage through mobile apps 11 times? With the continuous rise of mobile apps, it is time for businesses to make the most out of them. Deloitte Consumer Review confirms that the major component of the digital surge is mobile apps.
After all, startup apps can improve their communication standards and reflect a specific business position through intuitive technology. The fact of the matter is that mobile apps have become the answer for startups to transform operations.
Of course, startup apps continue to evolve as more technologies emerge in the foreseeable future. In any case, the revolution of mobile apps is here to stay. In fact, there are endless opportunities for startup apps to thrive.
For starters, the combination of modern startups and mobile app development USA couldn’t be perfect to drive real change and break creative boundaries. Having a professional mobile app for your startup business comes with a wide range of benefits.
7 Reasons Startup Needs Mobile Apps in 2021
1. Boost Customer Base
One of the best things about mobile apps is that it allows startups to expand its target market. In fact, mobile apps have the potential to increase the customer base and help people understand the essence of the business. And that’s because mobile apps have omnipresence that allows businesses to connect with more customers on Android and iOS platforms.
2. Improve Brand Awareness
That’s right – one of the hallmarks of mobile apps is to establish heightened brand awareness. Startups often struggle to mark their presence in a competitive and saturated market. Through a mobile app, startups can increase brand visibility.
In fact, maximum visibility allows brands to broaden their target market. In most cases, it just takes a professional logo and catchy brand name to capture the target audience’s attention. Mobile apps inherently allow customers to visualize your logo and improve recognition.
3. Get Loyal Customers
Another perk of having a mobile app for startups is to attain and retain loyalty from an existing customer base. Ultimately, a mobile app allows startups to create direct communication between the target audience and the business.
As a result, it allows startups to understand the needs and concerns of their target customers. Once you’re familiar with the taste and preferences of your target audience, you can render specific services. Most businesses now offer attractive discounts, coupons and roll out promotional offers through startup apps. It is one of the most effective ways to improve sales and brand loyalty.
4. Analyze Customer Engagement
Through a mobile app, startups can dive into analytics and figure out more practical tactics to increase customer engagement. For instance, startups can use application data to pinpoint how much time users spend on their mobile app.
In addition, startup businesses can check the most viewed products and services. Essentially, analytical information allows startups to build a more sophisticated business strategy to drive more success and gain high ROI.
5. Ensure Customer Retention
Yes, a mobile app can help startups to serve their old customers. In fact, small and medium-sized businesses use push notifications to draft and send messages about the newest product offers and discounts to past customers.
You can also send personalized alerts or notifications to past customers to mitigate old dissatisfaction. With more penetration in the mobile apps in the digital age and tech revolution, startups should prioritize mobile apps to improve and maintain consistent growth.
6. Gain Competitive Edge
Today, startups can go through critical competitors’ mobile strategy and get the information it needs to head in the right direction. Despite the type of mobile app, functionality, and features, startups can get relevant information from close competitors.
7. The Quintessential Role of Mobile Apps for Startups
As a startup, you may not realize it, but your target audience prefers to use smartphone apps than access information via computer or laptop. And why wouldn’t they? Modern and advanced mobile devices are equipped with biometrics, cameras, sensors, augmented reality, geo-location, and games.
It means startups can use their mobile app as a crucial marketing tool for various business operations. For instance, you can create exciting customer loyalty initiatives within your mobile app.
The importance of mobile apps in the modern business environment has dramatically increased. Mobile apps have more potential than startups realize. The good news is that more SMBs have started to view mobile apps strategically. Startups have a distinct opportunity to create strategies through mobile apps and stand out from the competition.