As always, each new year brings new trends in the e-commerce world. For the case of 202, we see the same case.
From innovative technologies to new consumer behaviors, and the new platforms that are bringing e-commerce to real life, here are 6 of the top innovative retail trends to watch for in 2021.
Articles on top eCommerce trends in 2021 are popping up all over the internet. However, as an entrepreneur, you probably don’t have enough time to read them all and stay informed. That’s why we’ve written the top 10 eCommerce trends to watch out for in 2021. COVID-19 has changed the e-commerce landscape, which has leaped 10 years forward.
It’s time to switch to the 3.0 era, get ready for 2021 as soon as possible!
We bring you the top 10 tech trends of 2021 (particularly for the eCommerce world).
Why Should You Consider Top ECommerce Trends 2021 For Your Business?
E-commerce has experienced very rapid growth this year, due in part to the coronavirus epidemic: in fact, consumers have swapped physical stores for online shopping.
The coronavirus epidemic has accelerated the migration of physical points of sale to e-commerce; 36% of European consumers think they will change their habits and buy more products online after covid 19. In contrast, traditional merchants have seen their sales drop by 60%. ECommerce website development companies have helped a lot of businesses to grow more in this pandemic period.
Shopify Plus predicts global online sales to reach $ 4.9 billion in 2021. And as more and more brands have gone digital, the competition will continue to intensify.
By keeping up to date with the top e-commerce trends of 2021, you will enable your business to remain competitive throughout the next year and grow with the market.
Here is the List of Top 10 ECommerce Trends in 2021
Here is the list of top 10 eCommerce trends in 2021 you should watch out for your online business or if you want to start a business.
- Physical sales vs online sales (the omnichannel advantage)
- Green delivery
- Conversational commerce
- Augmented reality
- Artificial intelligence
- Progressive Web Apps (PWA)
- E-commerce marketplaces
- Appropriate delivery methods
1. Physical sales vs online sales (the omnichannel advantage)
With the covid 19 pandemic, e-commerce sales have exploded this year. However, sales in physical stores remain more important than online sales.
“In the United States, the coronavirus has condensed five years of growth into six months. Despite this, in absolute dollars, retail sales beat online sales by over $ 15 trillion. He says that in 2021, for scaling up brands, the next step is to jump the gap between online and physical sales.” (Aaron Orendorff remarks)
In 2021, merchants will continue to close the gap and capitalize on sales by investing equally between retail and e-commerce. In 2020, we have already been able to experience the interaction between physical and online stores in the form of interactive kiosks and pop-up stores.
Direct selling brands have long been ahead of the curve when it comes to customer experience, and they are poised to embrace multi-channel selling, both online and physical, by 2021.
Many successful direct-selling brands, such as Casper and Rent the Runway, will continue to use the wealth of data they have about their customer’s preferences to create a personalized in-store experience.
In 2021, the goal of the game is to make it easy for consumers to switch between channels and make physical and online purchases. The two types of channels must work together to extend and improve the brand image and the customer’s shopping experience.
Recommerce is shaping up to be one of the most important e-commerce trends in 2021. But what is recommerce? Shortcut for reverse trade, recommerce consists of renting or reselling second-hand clothes, via an online or physical store.
Containment has heightened consumer interest in sustainable consumption habits. From clothing to refurbished tech products, consumers are turning to the opportunity to ease the impact of the pandemic on their budgets and keep up with the green outlook emanating from the disruption of global consumption.
The recommerce has seen renewed interest in 2020 with the onset of the pandemic. Second-hand fashion online stores recorded an estimated growth of 69% between 2019 and 2021. Analysts predict the recommerce trend will continue in 2021.
The Rise of Recommerce
3. Green Delivery
Along with a resurgence of interest in second-hand shopping, consumers are realizing the impact of large-scale sales on the planet. 82% of global consumers said that environmental concerns are now more important than ever as a result of covid 19. Three quarters believe that companies have more responsibility to act environmentally following the pandemic.
To meet consumer demands for greener solutions, more and more carriers are switching to green delivery by 2021 and thus offset their carbon emissions due to delivery.
Zalando is a leader in this sector since the company is committed to reducing the carbon footprint of its deliveries and returns to zero. As an e-merchant, you can opt for green delivery for a few cents more on our platform.
However, despite consumers’ willingness to switch to green delivery, the latest e-commerce statistics show that only 12% of e-shoppers are willing to pay for it. Green delivery is desired but remains the financial responsibility of traders.
As an e-commerce brand, this means that you have to consider the expense of green delivery against the competitive advantage it gives you in the eyes of customers.
Since many brands are reluctant to cover the additional cost of green delivery, offering it as part of your delivery options sets you apart from the competition.
4. Conversational Commerce
The trend of conversational commerce will definitely explode in 2021 to shake consumer’s behavior and marketing world. People increasingly rely on voice assistants to do their shopping, like the Alexa from Amazon.
The “2020 How will we pay” study estimates that 23 million consumers made a purchase using their voice assistant last year, an increase of 45% since 2018. In 2020, half of the internet searches were vocal. To keep up with the trend, many online stores will optimize their voice search this year.
Matt Janaway, CEO of Marketing Labs, recommends that e-commerce companies optimize their content at the start of the funnel to include answers to frequently asked questions from customers and drive more voice search traffic in 2021.
5. Augmented Reality
In 2021, augmented reality will continue to develop in the world of e-commerce. Over half of consumers say they would like to use AR to review products.
Augmented reality company offers consumers an immersive experience in which they can imagine using their future purchases daily. AR is often affiliated with furniture stores as it allows customers to imagine a desk or chair in their apartment.
How has this trend evolved in 2020? Improvements in augmented reality technology will allow access from home and provide consumers with a more engaging shopping experience via their smartphones.
Holographic displays – those that don’t require a headset – will be the choice of many merchants to create immersive shopping experiences that will help merge online and physical sales.
6. Artificial Intelligence
With AI-based technologies, eCommerce stores will provide a more personalized customer experience and increase conversions in 2021.
Like AR, AI will greatly contribute to facilitating omnichannel fluidity between online and physical sales spaces, a decisive point from 2021. It is estimated that e-commerce players will spend 7.3 billion dollars (article in English) in AI by 2022: this is an e-commerce trend that should not be overlooked!
Artificial intelligence doesn’t have to be scary or extremely expensive, and you don’t need a team of technical assistants to take advantage of one of 2021’s most popular technologies. There are already several affordable and intuitive platforms on the market.
Platforms like Lily AI use customer data, tagging, and psychography to build personalized product recommendations and advanced filters. These AI platforms will gain popularity in 2021.
The subscription model is expected to become the new normal in 2021, allowing consumers to subscribe to surprise boxes, or ensuring they never run out of essentials through monthly boxes. In the past three years alone, visits to subscription service sites have increased by 3,000%.
The subscription model offers several advantages if you have an online store, for example:
- A guaranteed number of sales each month;
- Better planning and therefore the management of your stock and shipments for the coming month;
- A boost to your customer lifetime value and your retention rates since your customers easily come back to your store.
8. Progressive Web Apps (PWA)
The use of mobile phones for shopping will increase in popularity across all age groups in 2021. Indeed, more and more consumers are using smartphones, regardless of their age. With the increase in phone shopping, e-commerce stores are looking for ways to make mobile shopping more convenient than ever.
Applications have always offered a much better user experience than traditional sites accessible on laptops. Progressive Web Apps (PWAs) exist to recreate the intuitive and transparent shopping experience unique to shopping apps – but on a web browser. They work the same way as a mobile application, with an optimized loading speed and user experience.
In the past, e-merchants have relied on native apps and websites to provide a diverse and optimal shopping experience. By 2021, more and more eCommerce development companies will tend to adopt PWAs.
9. E-commerce Marketplaces
E-commerce marketplaces are growing in 2020, a trend that will intensify in 2021. Industry leaders, such as Alibaba and Amazon, now represent more than half of all online sales. Online marketplaces will continue to attract consumers with their offers and competitive prices, also to offset the stress caused by the economic constraints expected in 2021.
In particular, interest in niche markets, from art to fashion, will continue to snowball in 2021. Buyers who can afford extra luxury will look for specialized products from knowledgeable e-merchants. , while doubling their purchases for comfort, hobbies, and cozy clothes to confine themselves.
10. Innovative Delivery Methods
Varied and attractive delivery methods are a sure way to attract new customers and keep yours in 2021. Exceed your customers’ expectations by offering the same or next day delivery solution.
It’s already a popular delivery method, but same-day delivery will become the new normal in 2021. Amazon Prime Air is driving this trend, and the merchant is promoting 30-minute delivery with its drone technology.
Home delivery has always been the most popular delivery option around the world. But, in the wake of the coronavirus outbreak, flexibility of delivery has become more important than price, with many customers willing to pay more for flexible and worry-free delivery. Besides, the latest e-commerce trends reveal that customers prefer sellers who allow them to choose their favorite carrier.
Like Zalando, investing in a multi-carrier strategy allows many e-commerce players to ensure efficient delivery during the holiday season, which is expected to be the busiest in the world. The end of the story is that consumers will prefer to buy gifts online.
Smart strategy for 2021: future e-commerce trends and developments for the new year
Make smart strategic choices by learning about the latest and top ecommerce trends and developments in 2021. With this information, develop a winning e-commerce strategy for the new year.
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