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Legacy service, modernised

eCommerce stores that sell more, with AI doing the heavy lifting

Magento, Shopify and WooCommerce builds, upgrades and performance work, plus AI search, product content and support agents on top of the store you already run.

In short

How can AI improve an eCommerce store?

AI can help shoppers find the right product faster with natural-language search, write and enrich product descriptions at scale, answer support questions around the clock, and personalise recommendations. Added to an existing Magento, Shopify or WooCommerce store, these features typically lift conversion without a full replatform.

Then and now

How our eCommerce work has changed

  1. 01

    What we've done

    Long-term Magento 2 development, UX and technical SEO for Bert's Auto Parts' 120,000-product catalogue, plus WooCommerce and Shopify stores since 2018.

  2. 02

    What changed

    Shoppers now search in plain language, product content needs to feed AI search engines, and support volume keeps growing.

  3. 03

    How we work now

    AI search and product enrichment, support agents that handle order questions, and AI-assisted development for faster upgrades and fixes.

  4. 04

    What it means for you

    A store that is easier to shop, cheaper to run and ready for AI-driven search.

What we do

From storefront to back office

  • Builds, upgrades and migrations

    Magento 2, Shopify and WooCommerce builds, version upgrades and platform migrations without losing SEO.

  • Performance and SEO

    Speed, Core Web Vitals and technical SEO for catalogues with thousands of products.

  • AI for commerce

    Smart search, product content generation, recommendations and support agents.

  • Integrations

    ERP, NetSuite, payments, shipping and marketplace connections.

  • Security and patching

    Keep PHP, Magento and WordPress patched and monitored.

  • Ongoing support

    A dedicated team for continuous improvement, not one-off fixes.

FAQ

eCommerce questions

Should we move from Magento to Shopify?

It depends on catalogue size, customisation and integrations. Large, complex catalogues often stay on Magento; simpler stores can save running costs on Shopify. We assess both honestly.

Can you add AI search to our current store?

Yes. AI search and product enrichment can be added to Magento, Shopify and WooCommerce without rebuilding the store.

Do you provide ongoing store support?

Yes. Many clients keep a dedicated team for updates, SEO and new features, as Bert's Auto Parts has for years.

Want your store to work harder?

Share your store URL. We will point out the quickest wins in speed, search and conversion.