Case study · eCommerce · Jamaica
Turning a 35-year-old retailer's website into its best branch
Bert's Auto Parts has served Jamaica since 1988. We rebuilt and keep evolving its Magento store so customers can find the right part among 120,000+ online, quickly and securely.
The challenge
The old website had not kept pace with the business. Customers could not search by vehicle or VIN, categories were hard to browse, pages were slow on mobile, the platform had security weaknesses, and the store was barely visible for high-intent searches such as 'auto parts Jamaica'.
What we built
Modern Magento 2 platform
A stable, scalable store architecture built to handle a very large catalogue and peak traffic.
Find-the-right-part UX
Clearer categories and product discovery so shoppers reach a guaranteed-fit part in fewer steps.
Speed and security
Performance tuning, mobile optimisation and security hardening on Microsoft Azure with Azure Front Door.
Technical SEO at scale
Site architecture, internal linking, metadata and crawl efficiency for thousands of product pages.
Results
- A fast, secure, mobile-friendly store serving more than 120,000 products.
- A stronger technical SEO foundation for high-intent local searches.
- Continuous releases from a long-term team that knows the business.
- A platform ready for AI search and product enrichment as the next step.
More work
More of our work
A few more projects from our portfolio. More case studies are coming soon.
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Running a large or ageing store?
We can modernise it step by step, without risking the revenue it brings in today.